About Blake & Lake

Blake & Lake was founded in 2010 by childhood friends Emma Blake and Noah Lake in a small studio in Portland, Oregon. The brand originated from their shared passion for outdoor adventures and a commitment to sustainable living. Initially, Blake & Lake focused on producing eco-friendly outdoor apparel crafted from recycled materials. Their first collection, which included jackets and hiking gear, gained local attention for its innovative designs and emphasis on environmental responsibility.

In 2012, the brand expanded its product line to include accessories and footwear, reflecting a broader approach to outdoor lifestyle. This expansion coincided with increased interest in sustainable fashion, allowing Blake & Lake to establish itself as a key player in the industry. By 2015, the brand had gained national recognition, and its products were featured in several outdoor and lifestyle magazines, highlighting their commitment to quality and sustainability.

By 2018, Blake & Lake had solidified its position in the market, launching a dedicated line of women's outdoor clothing that emphasized both functionality and style. The brand's focus on inclusivity and versatility allowed it to resonate with a wider audience, further driving its growth.

The year 2020 marked a significant milestone as Blake & Lake launched its first international campaign, reaching customers in Europe and Asia. This expansion was supported by a robust online presence, leveraging digital marketing to connect with its audience.

As of 2023, Blake & Lake operates multiple retail locations across the United States and continues to innovate in sustainable practices, sourcing materials ethically, and promoting environmental awareness. The brand remains committed to its founding principles while adapting to the evolving needs of outdoor enthusiasts around the globe.