About Blake & Lake

Brand background and key notes.

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Blake & Lake was founded in 2010 in Seattle, Washington, by childhood friends Blake Matthews and Sarah Lake. Both individuals shared a passion for sustainable fashion and a deep connection to the Pacific Northwest's natural beauty. The brand began as a small venture, primarily focused on creating eco-friendly apparel using organic materials and ethical production methods.

In its early days, Blake & Lake gained recognition at local craft fairs and farmers' markets, where it showcased its commitment to sustainability and community engagement. The founders emphasized transparency in their supply chain, ensuring that each garment was made with care and consideration for the environment. This ethos resonated with consumers, and by 2012, the brand established its first brick-and-mortar store in Seattle’s Ballard neighborhood.

As the brand grew, Blake & Lake expanded its product line to include not only clothing but also accessories and home goods, all designed with the same principles of sustainability in mind. In 2015, the company launched an online store, which allowed it to reach a broader audience. The digital platform enabled the brand to share stories about its artisans and the craftsmanship behind each product.

By 2018, Blake & Lake had begun to collaborate with various non-profit organizations, further solidifying its commitment to social responsibility. The brand focused on initiatives related to environmental conservation and community support, contributing a percentage of its profits to various causes.

Today, Blake & Lake is recognized for its dedication to eco-friendly practices and ethical manufacturing. The brand continues to thrive in the competitive fashion industry while maintaining its core values, embodying a lifestyle rooted in sustainability and community awareness. Its journey reflects the evolving landscape of conscientious consumerism and the growing demand for responsible fashion.